Why Use the Arts in Business?

“Some of the greatest difficulties business leaders face revolve around the need to instill passion, gather energies toward a common vision, and motivate change in employees. Traditional communication methods between leaders and staff typically do not reach deeply into employees—where passion, vision, and ability to change reside. The arts have the potential to touch the minds and hearts of employees, and truly engage them.”

- Bonnie Goren, training manager of a U.S. news organization

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