Why Use the Arts in Business?


“Over the years the logical/analytical left brain has dominated business decision making. Skills that utilize intuition, inspiration, and active imagination haven’t found a home within the corporate world. Many employees have equally separated their love of creativity and the arts, and a chasm exists between their right and left brains. The arts convey stories and the opportunity to enter a place where all is possible. The major obstacles corporations currently face, such as diversity, cross-group collaboration, and work/life balance, all can be met with an increased focus on the arts.

What is art, if not the enactment of diversity? All art, whether the visual arts, spoken stories, or the grace of dance, expresses the rich variety of authenticity of culture—a tapestry of humanity already painted for our eyes to read as symbol and understand with our hearts. Work rises from the soul and sculpts our future using creative imagination. Corporations of the future that understand the creative impulse within the human spirit will be the leaders of tomorrow.”

- Deborah Jacroux, a work/life consultant with the Microsoft Corporation (USA)

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