Arts in Business: Applying arts based learning to Organizations

​Arts-based learning is an interdisciplinary approach to learning, using the arts as a pathway to explore non-art topics such as leadership and management in business. Artforms include painting, sculpting, theatre improv, storytelling, poetry and music.

The goal of arts-based learning is not to teach people to be artists, but to create immersive learning experiences using artistic processes to help people gain new insights and perspectives about business challenges.

You may ask yourself now, why the arts?

We cannot find all the answers to our challenges in the world of the rational, logical, and scientific. Consequently the arts are emerging as a role model for business to adopt. Through art we can make it safe ask the deeper questions that lead to the emotional truth about a situation.

Art making helps us slow down, quiet the mind and put us in touch with our inner wisdom. MacLuhan said artists are the radar of the future. How? The art making process takes people out of the realm of analytical thinking and into the realm of silence, reverie, and heightened awareness.

Art creates a bonding experience that facilitates collaboration and accelerates the ability get to the heart of a problem. Drawing or painting images illustrates how differently we see things, and helps us appreciate that many points of view contribute to the whole. Images externalize the unconscious and make tacit knowledge visible. Art-based activities can be used strategically to create safety, build trust, find shared values, and shift perceptions. Combining right-brain imagination with left-brain logic and analysis increases the capacity for breakthrough ideas and insights that lead to success.

Source: Creativity at Work

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